Review:5 Ways To Start Mobile Marketing Now
April 1st, 2011If you don’t already know mobile marketing is the next boom on the Internet. The time to start studying this highly lucrative form of advertising is now. About 50% of big companies already use some form of mobile marketing, so it’s imperative that you start. Been asking yourself how to get started and where to look? Well, in this article you’ll discover the psychology of a mobile user, mobile marketing interaction, the high profit benefits of mobile marketing, how to setup a mobile website, and mobile key phrases you should use.
The Psychology Of A Mobile User. Believe it or not mobile customers think differently than normal computer users. Mobile users view their mobile phone as their most valuable personal possession. This is why you have to be careful when you market to them. Give mobile users something quick and valuable every time you market to them, never send something useless. Being timely and conscious about where the mobile user is right now will benefit you in the long run.
The Way Mobile Users Interact. The way mobile users send and receive information or product offerings are very different than computer users, because they’re looking at a 4” screen compared to a 15” or 20” screen. The best way to market to them is via mobile coupons, text message alerts, MMS coupons, promotions that require validation, and text to win alerts on. When you keep this in mind you’ll interact with them better and make more money.
The High Profit Benefits Of Mobile Marketing. You have many benefits to choose from in mobile marketing. A mobile customer always has their phone with them, and of all text messages sent to mobile phones, 94% of those are read instantly. You can try new campaigns, and instantly know if any of your campaigns are a flop. This is market testing and intelligence at its fastest. With the mobile market you have a much wider demographic to market to, millions instead of mere thousands. When you combine all those benefits you have a wave of instant profits coming your way.
Setting Up Your First Mobile Site. You can turn your current marketing site into a mobile optimized site by going to Godaddy, and buying a .mobi domain name for $7. Once you’ve bought the domain name Godaddy will let you type in your current domain name and optimize your whole site into a mobile site right there. This makes it easy and cheap for the first time mobile marketer. You should also take any Flash off of your new mobile site, clean and fast is key with the mobile user. Go to the Google tools site to make sure your mobile site is crawl-able by all search engines.
The Kinds Of Mobile Key Phrases To Use. Throw out the long tail completely, and most or all regular Internet Key Phrases. Mobile users type in short key phrases when they’re searching for something via the mobile web. So instead of targeting the key phrase “New York Pizza Shop”, it should be “NY pizza” or just “Pizza”.
Don’t Stop Now. I’ve barely scratched the surface in this article on the possibilities of mobile marketing. To get started, this is all you need though. So, don’t stop now, go out there and do these tips.
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